Stephanie Lorini (stephanie.lorini@dynovel.com) will attend the fair and would be pleased to meet you there.

SupplySide Connect New Jersey, the East Coast tradeshow dedicated to innovation and sourcing in the supplement, food, and beverage industries, returns to the Meadowlands Exposition Center on April 14-15, 2026.

The event brings together more than 260 exhibiting companies, showcasing cutting-edge ingredients and groundbreaking products that are shaping the future of health and nutrition.

This show is a great place to identify new trends or confirm what growth opportunities are perceived by the key players. Among them, it is expected to collect information about the following top 2026-trends:

  • Personalized Nutrition & AI: 29% of US consumers seek tailored solutions, with 52% interested in AI-driven vitamin recommendations. This includes personalized “biohacking” kits and DNA-based nutrition.

  • GLP-1 Companion Supplements: With the surge in weight-loss medications, products catering to GLP-1 users—focusing on muscle retention, nutrient density, and hydration—are a major growth area.

  • Mental Performance & Nootropics: Demand is high for ingredients that support cognitive function, memory, and focus, such as Rhodiola rosea, Bacopa monnieri, and Lion’s Mane mushroom.

  • “Beauty from Within” and Healthy Aging: Collagen and beauty supplements are moving into mainstream, while products for healthy aging focus on cellular health, joint health, and bone density.

  • Alternative Delivery Formats: Due to “pill fatigue,” consumers are shifting toward powders, ready-to-drink beverages, and single-serve stick packs.

  • Postbiotics & Gut Health: Interest in postbiotics is growing for their immune-boosting benefits and ability to be formulated into various product types.

  • Plant-Based Protein & Sustainability: Demand for eco-friendly, clean-label, plant-based proteins (like pea and rice) continues to grow

Dynovel -Daydream, we can help you be one step ahead of the market’s needs:

  • Identify the best partners to source new sustainable raw materials or even codevelop new technologies

  • Select the best digitalization strategy to be more visible to the industry but also to trace and provide sustainability profile.

  • Voice your customers’ needs and opinions to identify the unmet needs, food ingredient challenges, new attributes or properties

  • Assess current volume and forecast the growth of specific ingredients, locally sourced or imported from overseas

  • Monitor the technological innovations & partnerships in the industry of Healthy Food & Well-being

  • Collect and analyze market intel on the competitive landscape

  • Assist you to define your Market Strategy and your Business Plan

The SupplySide Connect New Jersey is a good place to start to assess together how we can help you define your roadmap, your next offer, your future partners or implement new marketing and NBD actions.

Dynovel, active in Food Ingredients & Dietary Supplements/Nutraceuticals industries for 26+ years, will be there to address your sourcing needs, channel-to-market, market intel, NBD needs, Market strategy

About Dynovel

Since 2000, Dynovel (www.dynovel.com) -Daydream (www.daydream.eu) is active globally and regionally in the Nutrition & Health, Biotechnologies, Chemicals, Polymers, Advanced Materials and Energy markets and focus on helping clients address their pain points, forecast the market trends & dynamics and meet their growth objectives.