The Health & Nutrition Industry has been a booming one for many years now, but the COVID-19 pandemic has reinforced a need from consumers for healthy solutions, whether they improve sleep, digestion, wellness, mindfulness.
If we take a look at the 2019 US Supply Side West tradeshow, the hot topics were very focused around hemp/CBD with 2 full-day summits taking a deep dive into the key market areas of hemp/CBD and sports nutrition; indeed, since the legalization of hemp in 2014 in the USA, the market opened the door to many opportunities for CBD use for wellness benefits.
However, the effervescence around hemp took a serious slowdown as COVID-19 hit and consumers rapidly fled to immune-support supplements more than ever before. The US Supply Side West 2021 show definitely reflected the current consumer interest to feel good about the body and mind through dietary supplement solutions.
Harnessing the power of the microbiome is one of the fastest-growing topics of the industry today and generally one of the most notable ways to feel better. The human microbiome is the aggregate of all microbiota that reside on or within human tissues and biofluids along with the corresponding anatomical sites in which they reside – including skins, guts, glands, lungs, and saliva.
Among the different types of human microbiomes, probiotics and prebiotics are at the focus of the Health & Nutrition Industry, encouraging companies to innovate new strains, develop partnerships, or invest in acquisitions.
Probiotics are beneficial live bacteria that can be found in certain foods or supplements and that provide certain health benefits. Prebiotics are food for these bacteria. Prebiotics generally come from types of carbs (mostly fiber) that humans cannot digest.
In addition to the microbiome, many other ingredients such as vitamins, enzymes, botanical extracts and more play an important role in human nutrition and wellness at large. The question is, what role will you play in this ecosystem that places the wellbeing of people at heart? How can we help you connect, develop, innovate, and promote? What companies do you want to partner with?
Example of latest company acquisitions in the industry (as of end of 2021):